Characteristic of education (教育特色)

I. Department Features & Strategic Positioning

In terms of professional development, the Department highlights "Digital Cultural Creativity" and "Hakka Cultural Creativity," aiming to cultivate young talent that can revitalize Miaoli and leverage digital technology to bring Hakka cultural creativity to the global stage. This serves as our primary differentiator from cultural creativity programs at other universities. Situated in Miaoli—a major hub of Hakka culture in Taiwan—the rich regional heritage nourishes our deep-rooted cultural content creation. By connecting the local community to the global stage through Hakka cultural creativity, our students aspire to turn "all of Miaoli into our creative workshop" and "the entire world into our stage." Alongside core foundational competencies such as design and IT applications, the curriculum places greater emphasis on professional knowledge in media design and digital marketing.

II. Educational Objectives & Curriculum Highlights

As Taiwan's first department to integrate "Cultural Creativity" and "Digital Marketing," our educational objective is to nurture high-level talent for emerging cultural and creative industries (including digital technology, creative design, and digital marketing), serving as a cradle for Hakka cultural creativity. Our development centers on three main tracks: Brand Services & Design, Multimedia Video & Audio, and Marketing Planning. The curriculum offers an innovative, cross-disciplinary integration that links creative design directly with business operations.

Curriculum highlights include Product Design, Commercial Photography, Exhibition Practice, 3D Design & Printing, Digital Interactive Game Design, AR/VR Projects, App Digital Marketing, Digital Video Production, Computer Audio Mixing & Composition, Traditional Craft Innovation, Big Data & Cloud Services, Graduation Projects, and Industry Internships.

Implementation Strategies for Departmental Features Based on Self-Positioning & Educational Objectives

1. Empowerment Strategies

The Department emphasizes equal weight on theory and practice. Courses partner with industry experts across fields to train professionals skilled in cultural appreciation, product development, business planning, digital marketing, and digital curating.

The curriculum progresses systematically:

• Freshman Year (Foundational): Focuses on basic theory to help students explore their career interests.

• Sophomore Year (Practical Application): Blends theory with hands-on practice, encouraging students to obtain professional certifications.

• Junior Year (Specialized Focus): Focuses on specialized track courses, project development, and the senior exhibition.

• Senior Year (Integration): Focuses on integrated capstone projects (e.g., AI and AR/VR projects) and off-campus internships (domestic or overseas). Semester-long internships (576 hours) are offered exclusively to graduating seniors.

Grade-Level Teaching Priorities & Supporting Measures

2. Educational Objective Planning

We implement streamed education to help students obtain professional certifications, discover their potential, and receive specialized training to ensure full workplace readiness within four years. To bridge academic learning and industry needs, we encourage students to earn basic computer certifications (e.g., TQC), language certifications (e.g., Hakka and English proficiency tests), and Class B professional certificates. Graduation requirements include completing a practical capstone project and presenting it at a public exhibition in their third/fourth year. Additionally, industry-academia collaborations and internships provide real-world training prior to graduation.

• Practical Capstone Projects: The Department integrates digital technology with humanities, social science, and arts education, adhering to a framework of "Humanities and Design as the Foundation, Computers and Technology as the Medium, and Aesthetics and Business as the Orientation." As the Hakka cultural and creative industry thrives during Taiwan's industrial transformation, adding value and branding products through creative design presents a dynamic opportunity. Our training combines academic theory with practical execution.

• Professional Certifications: Our curriculum integrates Creative Design, Computer Technology, and Aesthetics Marketing. We provide training in creative product design, multimedia computer animation, and integrated media applications. To boost workplace readiness, we target a "One Degree, One Certification" model (graduating with both a diploma and professional certifications in computer graphics or animation) while actively encouraging participation in international exchanges, industry projects, and design exhibitions.

• Industry-Academia Collaboration: Collaboration offers essential real-world practice before entering the job market. We match students with internship positions across nearly 30 partner organizations spanning government agencies, private enterprises, and non-profits. This allows students to adapt to workplace cultures early. Graduates specializing in product design can pursue roles in product development, visual design, or planning in cultural or tech sectors; those skilled in digital media can enter animation, TV/self-media post-production, game design, or web design.

Industry-Academia Collaboration & Internship Partner Organizations

Public Sector (Government Agencies & Affiliates)

• National Taichung Theater: Project Management

• National Museum of Natural Science (Science Education Division): Event Planning

• National Palace Museum (Cultural & Creative Division): Digital Cultural Creativity & Marketing Planning

• Hakka Development Center, Hakka Affairs Council: Project & Cultural Management

• Bureau of Consular Affairs (Yunlin-Chiayi-Tainan Office), Ministry of Foreign Affairs: Project Planning

• Cultural & Tourism Bureau, Miaoli County Government: Project Management

• Labor & Youth Affairs Development Department, Miaoli County Government: Project Management

• Kaohsiung Museum of Fine Arts: Exhibition Practice

• Kaohsiung Public Library (Multicultural Division): Marketing Planning

• Shanshang District Office, Tainan City: Project Management

Private Sector

• Taiwan Institute of Economic Research (TIER): Cultural Industry Surveys

• Taiwan Design Research Institute (TDRI): Marketing Planning

• Hakka TV: Program Production & Planning

• City World International Media Group: Internet Marketing

• How-Enjoy Entertainment (Sanlih E-Television Group): Marketing Planning

• Yufeng Intelligent Big Data Technology Co., Ltd.: Platform Integration & Event Planning

• Caroll Digital Technology Co., Ltd.: Marketing Planning

• Lian Chi Development Co., Ltd. (Tree Valley Branch - Life Science Museum): Marketing Planning

• Cheng Che Technology Co., Ltd.: Marketing Planning

• Raitu Co., Ltd.: Marketing Planning

• BetweenGos: Marketing Planning

• Ya Generation Creative Marketing Co., Ltd.: Marketing Planning

• Mu Ching Cultural & Creative Co., Ltd.: Cultural & Creative Product Development

• Pintu Image Co., Ltd.: Photography Assistant

• Octopus Studio: Six Cities Esports Tournament Project Planning

• Zhuo Ye Cottage (Hakka Indigo Dyeing Workshop): Marketing Planning

• Chi Hwa Advertising Co., Ltd.: Advertising Design & Production

• Jingli Digital Co., Ltd.: Advertising & Marketing Planning

• YouBike Co., Ltd.: Customer Service & Online Marketing

• Order Furniture Co., Ltd. (Taiwan): Designer Assistant / Machine Operator

Third Sector (Non-Profit Organizations)

• Zhutang Township Farmers' Association, Changhua County: Media Marketing

• Miaoli Community College: Course Management & Event Planning

• South Taiwan Film Society: South Taiwan Film Festival Project Planning